The Artist Series
The Artist Series by Helmut Lang is an innovative campaign aimed at leveraging the extensive platform of the renowned fashion brand to highlight and support talented artists. This project seeks to expose proficient artists to a wider audience by featuring their work prominently within the Helmut Lang spotlight. Notable artists such as Peter Hujar and Walter Pfeiffer are among the creative talents showcased in this series.
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Context
By reimagining the visual language of the campaign, the project seeks to elevate the spotlight on artistic excellence while exploring the dynamic interplay between design and creative expression. Catering to both print and digital mediums, and with strong emphasis on layout and typography, we infused a fresh and distinct direction into the campaign, spotlighting artistic excellence in a dynamic visual narrative.
