For the brand identity of Ananda Consulting, we delved deep into the concept of bliss to create an identity that evokes a sense of joy, serenity, and vibrancy. Inspired by the idea of 'ananda' which means bliss in Sanskrit. As for the website design, our goal was to imbue it with a breath of fresh air, mirroring the feeling of stepping into a tranquil oasis in the bustling digital landscape. We opted for a clean and minimalist layout, utilizing ample white space to create a sense of openness and clarity. Vibrant images and illustrations were strategically incorporated to add pops of color and visual interest, while maintaining a cohesive and inviting aesthetic.